Learn about Simon Jenkins’s inspiring journey from a corporate employee to Jim’s Mowing franchisee and franchisor.
In the present day, Simon Jenkins is both a prosperous franchisee and franchisor of Jim’s Mowing.
Simon worked for 20 years in the financial services industry before being laid off during the GFC and eventually joining Jim’s. Simon spent some time looking for other work in the industry, but he didn’t find much.
That’s when he decided to go for his lifelong ambition of being an entrepreneur.
Simon explored many franchise opportunities, including opening his branch of a small regional bank. The high monthly costs, which could reach $40,000, quickly dissuaded him from this choice.
After dabbling in a few different niches, he settled on the landscaping and lawn care sectors. Simon researched numerous franchises and business models before settling on Jim’s Mowing.
Simon liked that he could set his hours and work in the areas that interested him most at Jim’s Mowing.
Simon says it’s not hard to go from being an employee to a business owner, but you need to surround yourself with people — whether they’re other franchisees or coworkers — to talk to.
Simon has become both a franchisee and a franchisor, helping out other franchisees in the Sydney area (particularly in the eastern suburbs and on the lower north shore).
Franchisees in the eastern suburbs and lower north shore of Sydney can count on his help. He helps franchisees out by giving them pointers on pricing, assuring them, holding regular meetings, and inspiring them to collaborate on solving common problems.
According to him, one of the many benefits of Jim’s model is that there is no single, universally applicable solution; rather, the best strategy will vary from business to business.
Having a franchise with Jim’s Mowing has allowed Simon to realize his lifelong ambition of being his boss.
His life exemplifies the power of taking charge of one’s future and following one’s passions to achieve success.
Now is the time to take charge of your life, so let’s get started!
Pros of Becoming a Franchisee with Jim’s Mowing
License to use Jim’s name and all associated hardware and software
Jim’s reputation as a brand has grown steadily over the years, and today it is known and respected by millions of people all over Australia and beyond. By becoming a Jim’s Mowing franchisee, you can take advantage of the reputation and success of the Jim’s Mowing name
The company’s systems, technology, and software have been developed and refined over many years specifically to meet the requirements of the franchise network, and franchisees have access to all of these resources.
You’ll have use of Jim’s website, the call center, and other promotional tools to spread the word about your company and attract new customers.
Local franchisors often offer training programs and other forms of assistance
You won’t have to learn the ropes as a Jim’s Mowing franchisee on your own.
The Jim’s Group is committed to providing you with the training you need to be successful in your role. Six days of training with seasoned instructors and fellow new franchisees at the National Training Centre in Melbourne is included.
In addition to classroom instruction, you’ll spend five days in the field with a current franchisee learning the ropes.
Local franchisors will also be available to you on an ongoing basis to answer any questions you may have and offer advice on how to best run your business.
Access to job leads and a non-exclusive territory
Jim’s Mowing’s non-exclusive territory structure is one of its distinctive features as a franchise model.
Unlike other franchises, Jim’s Mowing doesn’t restrict its franchisees to working only in a certain area. This opens the door to opportunities all over Sydney, rather than just in one particular area.
In addition to the freedom to set your hours, Jim’s Mowing’s call center and website will provide you with leads on potential jobs. This eliminates the need to invest resources into marketing and advertising before you can begin attracting customers.
Promotional and emergency-preparedness kits
Jim’s Mowing provides all new franchisees with promotional materials and safety information to get them started. You can spread the word about your business in your community with the help of the marketing materials included in the package.
Everything you need to start your business off on the right foot in terms of employee and customer safety is included in the safety pack. You’ll receive a work uniform and various protective tools like gloves, goggles, and earplugs.
You can build a business that works for you by taking advantage of Jim’s brand and its systems, receiving training and support from local franchisors, and working from anywhere you like.
How to Establish a Prosperous Franchise
You can learn a lot from Simon’s time spent on both sides of the franchising table with Jim’s Mowing if you’re thinking of starting your own franchise business.
To launch his company, Simon first explored a wide area of Sydney. It took him a year of hard work, but he finally hired an assistant to cut down on his travel time.
Simon expanded his clientele and revenue by following up on leads provided by Jim and receiving recommendations from satisfied customers.
He originally serviced a wider area, but has since narrowed his focus to within five kilometers of his home, making it easier for him to respond quickly and efficiently to client needs.
The way Simon has built his company on the backs of satisfied customers’ recommendations is a model of how to use word-of-mouth advertising.
New customers are more likely to come from referrals made by satisfied customers since those making the referrals are already familiar with the service’s quality and cost.
Simon says that charging the same rate per hour every time will help you establish your franchise business. Customers’ expectations will be lowered as time goes on, making it simpler to expand your clientele.
The ability to capitalize on Jim’s Mowing’s well-known name is a major perk of partnering with the company. Therefore, when customers ask for price estimates from their manager or real estate agent, they will recommend Jim’s Mowing because they know it is a dependable and high-quality service.
Simon suggests getting on their list, as this makes it much more likely that a strata manager will contact you via email to request a quote for work.
Simon was able to build a successful business by capitalizing on the name recognition of a well-known brand, expanding his customer base via word-of-mouth, and assisting his franchisees.
Jim’s Group Is a Powerful Brand
Having a recognizable brand is crucial in the business world. The importance of a strong brand name cannot be understated, and this is especially true for Jim’s Mowing.
Simon maintains that the franchisee’s most valuable asset is the company’s name recognition.
One should never underestimate the influence of a well-known brand. Simon claims that when clients see Jim’s name on a uniform or a vehicle, they know they are dealing with a reliable business that has a history of providing excellent service.
Customers are more likely to do business with a reputable company, and they will feel more at ease doing so when they know they are dealing with a larger establishment.
Jim’s brand also helps franchisees get hired, which is a major plus.
Customers are more likely to choose a Jim’s franchisee over a rival who may not have as much name recognition as the Jim’s brand. New franchisees who are just getting their feet wet and trying to establish a clientele can benefit greatly from this.
Jim’s reputation is still undervalued despite these advantages. The value of a brand extends far beyond its name recognition and reputation, contrary to popular belief.
There are many hidden advantages that franchisees of Jim’s brand enjoy. For instance, franchisees who are part of a well-known brand often have more options when it comes to vendors and service providers.
This is because well-known and trusted brands tend to enjoy greater supplier cooperation. This has the potential to bring about cost savings and other advantages that independent operators might not have access to.
One more perk of the Jim’s Group name is the community and backing it gives franchisees. Franchisees who are having difficulty handling the stresses of business ownership may find comfort in knowing they are part of a larger network.
Franchisees can lean on the collective wisdom and experience of their peers in the franchise business thanks to The Jim’s Group.
Franchisees can count on increased customer trust, a more streamlined sales process, and a host of other advantages thanks to the Jim’s Group name. Those who understand its worth will be able to use it to their advantage.
Tips for Future Franchise Owners
Jim’s Mowing is a successful franchise that provides excellent options for entrepreneurs. Simon emphasized Jim’s brand’s significance by saying it grows stronger with each passing year.
Franchisees benefit from the established reputation of the parent company’s brand. Customers feel more at ease knowing they are dealing with Jim’s Group. Customers feel more confident in doing business with someone who is affiliated with a larger organization.
If you are interested in the Jim’s Mowing franchise opportunity, Simon suggests getting in touch with a franchisor. Knowing the ins and outs of the business and the resources available to franchisees is essential.
Simon recommends that anyone considering becoming a franchisee not be shy about calling up a franchisor to set up a meeting and get all the information they need to decide if the business is right for them.
He also suggests getting some hands-on experience in the industry before investing in a franchise.
Jim’s Mowing invites those interested in becoming franchisees to spend a day or half a day working in the field. You can learn about the job and ask questions of current franchisees at this event.
Simon recommends that potential franchisees familiarise themselves with the Jim’s Mowing brand and contact a franchisor to learn more about the Jim’s Mowing business model.
He cautions that joining Jim’s Mowing isn’t for everyone and that prospective franchisees should be aware of the physical demands of the work. If, on the other hand, you want to be the master of your fate by becoming a business owner, Jim’s Mowing is the franchise for you.
Conclusion
In conclusion, Simon’s life is a model of how to take charge of your future and achieve your goals.
A franchise with Jim’s Group can be a game-changer for the right person. Finding the right franchise for you requires research into the brand, discussion with the franchisor, and hands-on experience in the industry.
Listen to this episode of Jim’s More Than Just Mowing Podcast to hear more about Simon’s background and how he found success working with Jim’s Group.
Jim’s Mowing is a fantastic franchise opportunity for anyone who wants to take charge of their lives by following their passions and creating something of their own.
Subscribe to the Jim’s Mowing Podcast Below
To enquire about joining Jim’s Mowing – https://www.jimsmowing.com.au/franchises-for-sale-2/
Hosted by Joel Kleber
